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I design user-experiences for consumers, enterprises and startups in web, mobile and tablet environments, in light and dark mode. My approach to problem solving* is guided by the fundamental values of clarity, empathy and integrity.

* and life in general

Career

Olá, I’m Cristina Tulcidas, a product designer who seeks to blend insights, cognitive psychology and emotional behaviours to unlock conscious experiences that humanise the intersection of people and technology. As I grow as a professional, I gravitate towards practicing a more ethical design

Designer by qualification, kind human by choice.
What ties it together, is a love for learning and passion for understanding people and their stories.

Over the past 10 years, I’ve worked in the most diverse environments and in very distinctive industries, from enterprise and international technology companies of consumer facing digital products like Opera and Tutteo, to small agencies such as Studio Netting, Triplesky and Critérios Criativos, to startups among AI Coaching and Evodeck Software.

I have a passion for teaching, guiding and rising others — there’s a quote from Simon Sinek that deeply resonates with how I intend to one drive people as an aspiring design manager, which quotes: Leadership is not a journey to rise in the ranks. Leadership is a journey to help those around us rise”.

My methodology is adaptive and cross-collaborative. I believe great products are built upon the fluidity between design, research and engineering.

Life

Currently, voluntarily co-founding and defining the product vision at local.foundation, a platform dedicated to fostering strong and vibrant communities by tackling the growing problem of loneliness within the community building industry.

I am inspired by growth and humanity, emotional intelligence, mental health and love. As a life-long learner and advocate of inclusivity, diversity, equality and connection, I am always humbled by the wisdom and kindness of others.

On occasion I enjoy talking to the community about the importance of design and cross-collaboration in tech-teams, and when I am not lost in design related subjects, you can find me playing with my four-legged daughter, strength-training, running, playing paddle tennis or riding down the slopes.

How I can help

Design Project

Let’s talk about your project needs. I am available for full-time positions at the moment.

Consulting

Sharing 8+ years of expertise in diverse fields such as AI, accounting, digital music notation and more.

Highlights

Case Study

Re-thinking account onboarding experiences to improve privacy settings ethics & consumer transparency UX patterns

2024
Coming Soon —
Local.Foundation

&

Speaking & Writing

Tech-teams from a product designers pov

2024
Community Building Event —
Geek Sessions

&

Case Study

UI Improvement Proposal to scale up and delight Flat’s 5M+ global community of music lovers

2023 —
Tutteo Limited

&

Case Study

Increased user-engagement by +20% and instilled greater confidence for beginner and first-time users

2022/2023 —
Tutteo Limited

&

Certification

Emotional Design & Design Psychology

2022 —
EDIT.

&

Certification

UX Design Foundations          

2021 —
EDIT.

&

Case Study

Performance improvement of the search of digital certifications offered by the 74 chambers of Industry and Commerce (IHKs).

2020/2021 —
AI Coaching GmbH for DIHK

&

Case Study

A Machine Learning digital Health Coach, designed to help sales professionals tackle mental health struggles and professional growth, making sales coaching engaging and accessible.

2020 —
AI Coaching GmbH

&

Certification

UX is smart. UX is kind. Ux is emotion.

2019
Annual Conference —
Faro DEVDay’19 by Turbine Kreuzberg

&

Speaking

UX Design & Empathy (series of lectures from professionals to share their experience on the transition between studies to the job market).

2019
UAlg, Universidade do Algarve
Back to School Project

&

Speaking & Writing

Why devs and designers work better together.

2019
Community Building Event—
Geek Girls Portugal at Tubrine Kreuzberg

Case Study

Leading PM and Design of an accelerating education-based database solution, enabling shared trainings for professional educators.

2018 —
Evodeck Software for AI Coaching GmbH

Case Study

Wayfinding System for Quinta do Lago’s Infrastructure.

2016 —
Triplesky for InfraQuinta

&

Internship

UX & Web Design extended summer internship

2015 —
Opera Software ASA (Oslo Headquarters)

Education

BA Degree in Communication Design.

2011/2014 —
Universidade do Algarve

Kind Words from Co-workers

Penélope Gonçalves

Cristina sparks joy whenever she talks about product design and how it can be used to better everyone’s lives, and is a big inspiration for me, as a software engineer, on the importance of delivering the best possible products that not only will be good, but that will matter. We’ve collaborated in the past through Geek Sessions, and her sense of commitment to community is just as strong as her good practices and hard work.

Event Organizer at Geek Sessions & Tech and Team Lead at ContentServ
Currently working together as co-founders at Local.Foundation

Vanessa Nascimento

Cristina is a committed employee with a very high sense of responsibility. A team player, works well under structure leadership/project management and is able to recognise improvements from her side and to suggest fixers to team’ problems. Wish I had the chance of working together again and I would definitely recommend her.

Team Lead at Evodeck Software
Currently working together as co-founders at Local.Foundation

Kelly Mestre

I’ve had the pleasure of collaborating with Cristina for a few years and since we parted ways to explore new challenges I really miss her as a really good professional that she is in a team. Cristina is a team player always open to discuss, brainstorm with her teammates. Her close connection and work with the development team makes everyones work flow very smoothly and very easily. Besides being a great communicator, in her work she is very well organised and perfectionist which makes her work very defined and reliable, even from the most important to the smallest details. I learned a lot with her, and also a word and a concept which I will never forget – consistency. These learnings have guided me throughout my professional career making me implement the best practices and giving me a better understanding on how important her work is to achieve a good product. I still hope that one day our paths will cross and we can work together again because good professionals like Cristina are really hard to find and there is no doubt that Cristina is a highly valuable member to have on the team. Team Collaborator at Evodeck Software and AI Coaching GmbH CurrentFull-stack Software Engineer at AI Coaching GmbH

Gustavo Jordão

To this day the best designer I’ve ever worked with. Every developer knows how painful it can be to work with designers. I’ve never had a single problem with Cristina as we worked closely together to figure out the best solutions for our users but also to our developers. 10/10 would work with again Team Collaborator at Evodeck Software Current Engineering Lead at Rydes

Thanks for the visit. Reach out and let’s chat!

Cristina Tulcidas — 024©