Olá︎, I’m Cristina Tulcidas, Product UX Designer ❊
and Co-founder at Local.Foundation ✸
Currently available for new opportunities
Crafting conscious experiences that help people. Previously helped startups launch SaaS B2C and B2B products across Web, iOS and Android apps, maintain Design System efforts and lead a small team of junior devs. As an advocate of cross-collaboration, I wrote an article about why devs and designers work better together at the beginning of my career that has reached +1k reads.
2024 🎤 Speaker
Tech teams from a designer’s pov
Jan 12 The key to building successful products in a team that thrives in doing so, is determined by the seamless cross-collaboration between designers and developers within well organised and structured management within tech teams.
@GeekSessions
2022 🎓 Certification
Emotional Design & Design Psychology
A Workshop focused on the emotional psychology behind user experiences (creation of content, websites, application and interactions), and the assessment of emotion, motivation, cognition and behaviour.
2020 💼 Project
Improved performance on the search of digital certifications offered by the German Chamber of Commerce
Led the end-to-end design of an innovative AI chatbot search interface solution to create a single source and unified platform for all nationwide and non-nationwide digital certifications offered by the German Chamber of Commerce (DIHK).
More info
Role
Project Management + End-to-end Visual Design + QA
Focus
Roadmap Planning
Information architecture
User Flow Mapping
Visual Design
Interaction Design
Design System
Model Generation
2018 🎤 Speaker
Why devs and designers work better together
Nov 23 Opening session for the first Geek Girls Portugal in the Faro region.
@GeekGirlsPortugal
2023 💼 Project
Proposal to improve Flat.io’s out-dated interface
Proposed a new solution to improve the visual interface for Flat’s iOS and Android mobile experiences, which looked out-dated and was no longer efficient in driving product consistency with the most recent feature improvements, affecting user retention.
More info
Strategy Focus
Connection ✸ Increase usability and enable familiar UX patterns for better system status information, facilitation of interactive journey and a more organic driven experience.
Structure ✱ Offer a more consistent navigation, integrated with latest brand & product updates.
Role
Product Strategy + End-to-end Visual Design
Focus
Visual Design
Usability Heuristics
User Experience
Design System
2021 🎓 Certification
UX Design Foundations
This certification delves into the knowledge on UX fundamentals, User-centered Design, Ideation, Architecture Information, Prototype and Usability Testing. Studying how to analyze different and potential user behaviours, helping to develop scenarios and workflows tasks, far beyond research, prototypes, wireframes and others.
2019 🎤 Speaker
UX is smart. UX is kind. UX is emotion.
May 25 Introducing UX Design into the Tech industry of the Algarve region, which was still seen by many as a form of Art without rationale, rules and guidelines.
@Faro DEVDay by Turbine Kreuberg
2018 💼 Project
Managed a small team of junior developers, and led the end-to-end design of a educational digital management platform
An accelerating education vision-based platform database that focuses on enabling shared trainings for professional educators.
More info
Role
Project Management + Team Lead + End-to-end Visual Design
Focus
Roadmap Planning
Client Operations Management
Team Leadership and Management
Information architecture
Visual Design
User Experience
2023 💼 Project
Increased user-engagement (+20%) and instilled greater confidence for beginner and first-time users
Designed a new onboarding experience in collaboration with the CxO manager, to simplify and drive better comprehension and engagement, delivering a guided interactive tutorial on the basics of inputting notes for musical notation composition.
More info
Strategy Focus
Growth ❊ Enable foundational support and guidance for music notation composition beginner-friendly customers and first-time users.
Role
Competitive Analysis Research + Onboarding Best Practices Research + End-to-end Visual Design
Focus
Visual Design
Interaction Design
User Experience
Customer Journey
Usability Testing
Design Systems
2020 💼 Project
Participated in the product strategy definition and led the end-to-end design for AI Coaching’s digital health coaching solution
End-to-end design of a ML health coach bot, designed to help sales professionals further develop themselves through practical digital training and live coaching sessions.
More info
Role
Product Strategy + Project Management + User Interviews Prep + End-to-end Visual Design + QA
Focus
Roadmap Planning
Information architecture
Persona Building
User Flow Mapping
Customer Journey
Visual Design
Interaction Design
Usability Testing
Design System
2019 🎤 Speaker
Back to school
Mar 22 Back to school is a series of lectures from professionals of the Communication Design (BA) Degree, who return to the University to share their experience from transition between studies to the job market.
@UAlg, University of Algarve
collaboration
Designer by qualification, human by choice ✱
What ties it together, is a love for learning and passion for understanding people and their stories ✿
Efficient communication and collaboration is imperative to productive and fulfilling relationships in a workplace. And Product Design is a team sport that requires collaborative, in-depth conversations with PMs, Engineers, Researchers, Marketing Strategists, CX and Stakeholders to help translate business into experiences.
Here is what some of the people I’ve had the pleasure to collaborate with have to say about working with me.
Vanessa Nascimento
Team Lead @EvodeckDigital and Co-founder @Local.Foundation
Co-founder @Local.Foundation
Gustavo Jordão
Team Collaborator @EvodeckDigital
To this day the best designer I’ve ever worked with. Every developer knows how painful it can be to work with designers. I’ve never had a single problem with Cristina as we worked closely together to figure out the best solutions for our users but also to our developers. 10/10 would work with again.
Kelly Mestre
Team Collaborator @EvodeckDigital and @AICaoching
Penélope Gonçalves
Event Organizer @GeekSessions